MILF(s): Bāeo bae’s Anna Schafer & Sarah Wright Olsen on going into business with your bestie + why showering with your hubby will make you feel sexy!

Going into business with your best friend is no joke. Add four kiddos, two husbands, and three other full time gigs (including starring opposite Tom Cruise!) and you’ve got a handful. It’s surprising Anna Schafer and Sarah Wright Olsen have enough time to see each other, nonetheless launch the best organic skincare line we’ve ever used. From Moscow to Kentucky, between shoots + shots, these amazing mamas share the highs, the hiccups, and how to gracefully leave a restaurant covered in pee <3 (we’ve all been there!).

Q: How did you two meet?

A: I was roommates with this girl who went to college with Eric (Sarah’s husband) so we technically met through Eric! We immediately made plans to have lunch and fell in love and the rest is history. We both got married, had kids, and started a company. We’ve become family!


Q: What was it like getting into business with your best friend? (Any challenges? Advice?)

A: It’s been really great. My weaknesses are her strengths and her weaknesses are my strengths. We agree on almost everything and if we don’t agree on something, one of us usually just says “I’m ok with whatever you want”. It’s the perfect partnership. I think it’s easy because we’re passionate about the same goals and have the same values. So when starting a business, make sure your beliefs and goals align.


Q: Best piece of business advice you’ve received? Best parenting advice?

A: Best business advice — slow and steady wins the race! And if you can, use your own money or try to keep it between friends and family. For parenting — everything passes, so enjoy even the sleepless nights cause you’ll miss them one day! We talk about that often, especially when we are tired, in the heat of a moment, and/or both kids are crying. We try to step back, and regain calmness by thinking abput the concept of time and how it goes so fast.

Q: What have been the highs and lows of launching Bāeo?

A: The incredible support we’ve received from people has been mind blowing. There haven’t been too many lows (we prefer to call them hiccups), but every single one happened for a reason. There was a lot of navigating for a few years before we were able to bring this company to life.


Q: If someone only knew you from social media, how would they describe your life/experience as an entrepreneur? If they could see the reality behind the scenes, what would they see instead?

A: I think everything from social media probably seems more perfect and easy than it really is. You capture these moments, these tiny glimpses into your world. So how accurate can it really be? We try to be as real and honest but surely behind the scenes is a little messier, more sweat pants, dropping the ball constantly and being tired a lot. A perfect example is on our launch day we had our babies in the office (Jaylen a newborn and Esmé a two years old). We were trying to figure everything out while nursing babies, filling orders, and preventing Esmé from opening all the lip balms.


Q: What do you hope your kids learn from you as an entrepreneur and as a woman?

A: I want both my children to learn to follow their dreams no matter what they are. With hard work you can truly achieve anything. And I want them to know there is balance. It doesn’t have to be all work or all family or all play. You can have balence!

S: I want both of my children to see a mama who loves to get on the floor and play with them. Someone who works hard for the things she is passionate about. Someone who sings, and dances, and appreciates the little things and small precious moments.  I want them to see someone who is thoughtful about our impact on the planet, the impact on ourselves and who leads life with love. I want them to see love between their parents and what it looks like to work together as a team. I want them to know they can achieve what they work for and it may not always go as planned but when something gets in the way we pivot and try again.

Q: Any epic #momfail moments that stand out?

A: So many! One in particular (where Sarah was actually there) is when I closed the zipper on my daughter’s tummy because I wasn’t paying attention. She started to cry and scream “you are a bad bad mommy”. Everyone at the park looked and I couldn’t help but laugh which made her even more angry and she just got louder.

S: I feel like I have one every day. Like today for instance. My daughter needed to pee when we got our food at a restaurant. I the tried to take her to the potty but she really wanted to eat and hold it. I tried a few times to convince her to go but she didn’t want to so I decided to wait a little and ask her again. We are for a little while and then she looked at me and said “oh no” and peed right in her chair at the restaurant. She then wanted to finish her meal (hahahha!) and then I took her to the potty and carried her out of the place naked, laughing and wrapped in my coat.

Q: What is it like raising kids in LA versus where you grew up?

A: When I was Lila’s age I lived in Moscow. So it was very different. We didn’t have as much and life was way more simple. Kids were always kids. LA is wonderful, but some kids grow up too fast. So creating a community with like minded mamas is important for me so my kids can stay innocent for as long as possible and just be kids.

S: When I was a kid I lived in Kentucky. My dad was a preacher and my mama worked in town at a dental office. In the summers we all worked on a friend’s farm and spent all our time outdoors. To help our kids have a piece of that life we have a home in Idaho where they can spend their summers and winters in the mountains in a much different space than LA.


Q: Favorite local store?

A: Detox market
S: Little moon society


Q: Favorite local restaurant?

A: Giorgio E. Baldi
S: Pizzana


Q: Favorite local kid’s activity?

A: Ballet class in the village
S: Super Soccer Stars

Q: Three things you can’t live without?

A: Coffee, unfortunately my phone, and books
S: Weekends, Kyūshi facial oil, and coffee


Q: What makes you feel sexy?

A: My husband
S: My husband and a shower and both of those together

Q: Fave womenswear brands?

A: Right now I’m not buying anything. My postpartum journey has been very different with my second baby. But I will swear by Banqie postpartum leggings and Hatch because everything I wore when I was pregnant I can still wear now and it’s super cute!

S: Ace and Jig, Clare V., Nikki Chasin, Doen, Freda Salvador, and Madewell.


Q: Fave kid’s brands?

A: Mini Mioche, Kickee Pants, and mostly everything @thedopple!
S: Same!! Misha and Puff, Rylee and Cru, Aviator Nation, Mini Mioche, and Plum tutus.


Q: Fave Bāeo moment so far?

S: Moving into our office, launch party, first day filling 130 boxes and trying to figure everything out from our boxes to our printer to our tape dispenser. It was chaos but I’ll always look back on that day and laugh.

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+ first 50 people who sign up by 2/10 + use the code BAEOBFF
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